Beklina Again and Again...

in my opinion, the difference between a good shop and a superb shop is the retailer's ability to tell a story. i can choose to purchase the same item from one rather than the other simply because i want to be a part of the story the best shops are able to tell.

in a world where i am constantly seeing beautiful things, i can truly say that beklina tells a story perhaps better than any other. the curation and thoughtfulness behind this online shop transports me to a place i want to be a part of. which is why i am so happy and humbled to introduce my latest collaboration! i am working with beklina to elaborate on the already fantastic story behind the brand.

i think that the best way to do this is by coming together on a pinterest board...where each pin comes together to inspire a moodboard of sorts...angelina rennell the founder and head curator is collaborating with me and is pinning stunning inspirational images as well...